First Visit Event in GA4
Discover the power of GA4's first_visit event in analyzing user interactions, identifying traffic sources, and evaluating marketing effectiveness.
Organic Shopping in GA4
Understand organic shopping in Google Analytics 4 default channel groups.
Organic Search in GA4
Discover organic search traffic in Google Analytics 4 and how you can find organic traffic data.
Paid Search in GA4
Understand paid search channel and PPC reports in Google Analytics 4. Learn about paid search traffic and how you can find in GA4.
Exit Pages in GA4
Learn how to view the exit pages in Google Analytics 4 to have a better understanding of your pages' overall performance
GA4 Sessions
Explore GA4 sessions, session metrics, GA4 vs. UA sessions, and how GA4 calculates them. Understand how users engage and interact with your website.
Pages Per Session in GA4
Learn how to track pages per session in Google Analytics 4 and understand how visitors interact with your website
Views Per Session in GA4
Understand Views Per Session in GA4 and learn how you can access this metric with explorations.
Content Grouping in GA4
Explore how to create content groups in Google Analytics 4 and use them to track and analyze the performance of specific categories on your website.
Conversion Rates in GA4
Learn about Conversion Rates in GA4, key metrics measuring website effectiveness in achieving desired actions, including session and user conversion rates.
Unassigned Traffic in GA4
Understand why you see unassigned traffic in GA4 reports and the factors that cause unassigned traffic with their solutions.
Attribution in GA4
Learn attribution and attribution models in Google Analytics 4. Understand how to effectively assign credit to various touchpoints along the customer journey.
Cross Network in GA4
Learn how to find cross-network data in Google Analytics 4 reports and understand cross-network in GA4.
New Users in GA4
Explore how GA4 identifies and tracks New Users on your website or app, providing insights into user acquisition.
User Engagement in GA4
Learn what user engagement is and how the user_engagement event in GA4 functions.
Engagement Rate in GA4
Understand engagement rate in Google Analytics 4 and learn how it differs from bounce rate. In GA4, engagement rate is one of the important metrics that helps you in analyzing user engagement on your site.
Bounce Rate in GA4
Learn all about the bounce rate in Google Analytics 4 (GA4) & get a better understanding of your website’s performance.
Average Order Value in GA4 (Average Purchase Revenue)
Learn what average order value (AOV) is and how to find AOV in GA4.
ARPU (Average Revenue Per User)
Learn what ARPU is, why it is important for businesses, and how it can be calculated and used to optimize financial performance.
Data Retention in GA4
Learn about the importance of data retention settings in Google Analytics 4 (GA4) and how it affects your historical data.
Reporting Identity in GA4
Understand GA4 reporting identities and its impact on user counts. Explore Blended, Observed, and Device-based identity options.
Behavioral Modeling in GA4
Discover behavioral modeling in Google Analytics.
Data Thresholding in GA4
Explore data thresholds in GA4 and how to avoid thresholding in your reports.
Direct Traffic in GA4
Understand direct traffic with examples and figure out where to find it in GA4 and how to fix it.
Entrances in GA4
Learn how many times users enter your site on a certain page. Understand the differences between entrances, exits, landing pages, and sessions in GA4.
