How to Create Content Grouping in GA4

Explore how to create content groups in Google Analytics 4 and use them to track and analyze the performance of specific categories on your website.

GA4 content grouping provides a solution by organizing your pages into meaningful categories.

This post explains what content grouping is, shows a practical example using furniture categories, and walks you through setting up and analyzing content groups in Google Analytics 4 to gain better insights into your website's performance.

What Is GA4 Content Grouping?

Content grouping in Google Analytics 4 (GA4) allows you to organize your website or app content into meaningful groups or categories, based on your business objectives.

Suppose you have a furniture store that sells different types of furniture such as sofas, chairs, tables, and beds. You want to track the performance of each furniture category on your website.

To do that, you can create content groups for each category :

  1. Sofas group
  2. Chairs group
  3. Tables group
  4. Beds group
  5. Others

You can then add the relevant pages to each group :

  • Sofas group: Home page, Sofas category page, Sofas product pages
  • Chairs group: Home page, Chairs category page, Chairs product pages
  • Tables group: Home page, Tables category page, Tables product pages
  • Beds group: Home page, Beds category page, Beds product pages
  • Others: "Others" contains the web pages that do not belong to any other groups.

Once you've created the content groups, you can view the performance of each group in the page report. This will allow you to compare the performance of different categories and see which categories are more popular among your website visitors.

Content Grouping in GA4
Content Grouping in GA4

This can help you identify areas of your website that need improvement, such as pages or screens with high bounce rates, low engagement, or low conversion rates.

You can also use content grouping to analyze the behavior of specific user segments, such as new vs. returning visitors, or visitors from different geographic regions.

For example, you can see which group has the highest number of page views, which group has the highest engagement rate, which group has the highest time on the page, and so on.

How To Create Content Grouping In Google Analytics 4?

Here is a step-by-step guide on how to create content grouping in GA4:

GA4 Content Grouping
GA4 Content Grouping

How To Test New Regex Table Variable In Google Analytics 4?

Now, let's test the regex table variable to see if it is functioning properly or not.

Check Content Grouping Variable with GTM
Check Content Grouping Variable with GTM

How To Find Content Group Data In Google Analytics 4?

Here are the steps to find Content Groups in Google Analytics 4:

Where to Find Content Groups in GA4
Where to Find Content Groups in GA4

Please note that it is recommended to wait for 24 hours after setting up the content groups to view to data.

Conclusion: How to Create Content Grouping in GA4

Content grouping in GA4 transforms how you analyze your website's performance by allowing you to view data at a category level rather than page by page.

By implementing the steps outlined in this guide, you can create meaningful segments that align with your business objectives, making it easier to identify trends and make decisions to improve user experience and conversion rates.