Welcome to our comprehensive Google Analytics 4 training, a free resource for Shopify merchants and e-commerce businesses. This training, delivered through an engaging series of YouTube lessons, is designed to provide you with the knowledge and tools you need to maximize the potential of Google Analytics 4 (GA4) and Google Ads for your online business.
Course Overview
Why Learn GA4 with Us?
🆓 It's Absolutely Free: Our 13-lesson series, which includes bonus content on Google Ads optimization, is available at no cost.
🛍️ E-commerce Focused: Each lesson is carefully designed with Shopify merchants and e-commerce brands in mind, ensuring that the content is not only relevant but also immediately applicable to your business.
👶 Easy-to-Follow: Don't worry if you're starting from scratch or looking to improve your GA4 skills. We guide you step-by-step, making learning straightforward, even for those new to GA4.
📧 We want you to learn GA4 and start using it more. Don’t forget to sign up for this free GA4 training . We consistently update it with new lessons to ensure you always have access to the latest insights!
What You'll Learn?
➤ GA4 Setup and Optimization: Discover how to set up and optimize GA4 for your e-commerce store.
➤ Shopify Integration with GA4: Learn the best practices for integrating GA4 with your Shopify platform.
➤ SEO and Email Reporting: Learn to track and analyze the performance of your SEO and email marketing campaigns.
➤ Understanding Attribution Models: Become familiar with various attribution models and how they affect your data analysis.
➤ E-commerce Tracking: Track e-commerce activities such as "Add to Cart" event.
➤ Google Ads and PPC Reporting in GA4: Understand how to analyze your Google Ads performance using GA4.
➤ GA4 E-commerce Reports: Delve into e-commerce reporting to gain valuable insights into your online store.
➤ Migration from Universal Analytics to GA4: With our guidance, you can seamlessly transition from UA to GA4.
Lessons
Lesson 1: SEO Reports
We'll cover the basics of GA4 SEO reports and how to use them to measure your organic performance.
- Learn to Build : Discover how to create an organic search report in GA4.
- Acquisition Insights : Utilize the acquisition report for SEO insights.
- Customize Landing Page Reports : Focus on Google's organic traffic in your reports.
- Find More Reports : Locate additional reports for detailed organic search analysis in GA4.
Lesson 2: Conversions
We'll be covering how to measure and track conversions using GA4 and discuss the different types of conversions that you can track.
- Grasp Key Terms : Understand "conversions" and "goals" in GA4.
- Differences from Universal Analytics : Learn how GA4's "conversions" differ from Universal Analytics' "goals."
- Set Up Conversions : Get practical steps to set up conversions in GA4.
- Create Custom Events : Learn to tailor tracking with custom events.
- Ensure Accurate Tracking : Gain tips for precise tracking setups.
Lesson 3: Email Reports
If you're interested in tracking your Email campaign performance in Google Analytics 4, then this tutorial is for you!
- UTM Parameters : Understand the role of UTM parameters in email marketing.
- Navigate to Reports : Learn where to find email marketing reports in GA4.
- Interpret Data : Filter and make sense of email marketing data in GA4.
Lesson 4: Google Ads - PPC Reports
In this tutorial, we'll show you how to access campaign-level reports in Google Analytics 4, as well as how to customize them.
- Access Reports : Learn to find Google Ads reports in GA4.
- Campaign-Level Insights : Delve into the campaign-level report for Google Ads in GA4.
- Customization Options : Discover how to tailor reports.
- Further Resources : Get recommendations for additional learning.
Lesson 5: Add to Cart Tracking
In this video, we will discover where and how to analyze the performance of "Add to Cart" events in Google Analytics 4.
- Track Critical Events : Understand the importance of "Add to Cart" event tracking with GA4.
- Access Reports : Learn how to find these events and reports in GA4.
- Analyze Performance : Discover analysis techniques for "Add to Cart" events.
Lesson 6: E-commerce Sales Reports
In this video, we'll explore revenue, sales, and transaction reporting in Google Analytics.
- Navigate Key Reports : Explore revenue, sales, and transaction reports in GA4.
- Interpret Data : Understand product-level revenue and category performance.
- Custom Reports : Create reports to analyze transaction IDs and their sources.
Lesson 7: Product & Categories Analysis
In this tutorial, we will dive into the detailed analysis of products and categories within Google Analytics 4 (GA4) to improve the performance of your ad campaigns.
- Detailed Analysis : Dive into products and collections performance in GA4.
- Custom Reports : Create reports with crucial metrics like item revenue, ARPPU, and more.
- Apply Filters : Learn to identify users from Google Ads for precise analysis.
Lesson 8: PPC Landing Page Analysis
In this video, we will take a deep dive into landing page performance reports within Google Analytics 4 (GA4).
- Analyze Metrics : Look at clicks, costs, and conversion value.
- Filter Campaigns : Focus on specific campaigns like Performance Max.
- Track Landing Page Performance : Link GA4 with Google Ads for comprehensive insights.
Lesson 9: Universal Analytics to GA4 Migration
In this video, you'll learn how to migrate your audiences from Universal Analytics to GA4 and seamlessly import UA Goals, setting them as conversions in Google Analytics 4.
- Migrate Audiences : Move audiences from Universal Analytics to GA4.
- Import Goals as Conversions : Set up imported UA goals in GA4.
- Migration Checklist : Double-check all steps with Google's guidelines.
- Ensure Accurate Conversion Tracking : Verify Google Ads conversion settings.
Lesson 10: Audiences & Segments
In this video, you’ll learn everything you need to know about Google Ads audiences and segments by using GA4.
- Create Audiences : Segment audiences like purchasers, non-purchasers, and more in GA4.
- Utilize in Google Ads : Apply these segments for targeted advertising.
- Segment Examples : Learn to segment by campaign types and specific criteria.
Lesson 11: Standard Google Ads Reports
In this guide, we'll dive into Google Ads reporting in Google Analytics 4 (GA4). We’ll take a closer look at the standard reports and guide you on how to handle your Ads campaigns reporting within GA4.
- Standard Reports Overview : Explore standard reports in GA4 for ad campaigns.
- Optimize Campaigns : Gain knowledge to improve future advertising strategies.
Lesson 12: E-commerce Reports
In this video, you'll learn about the essential e-commerce reports in GA4 and discover various ways to track your product, campaign, and store performance.
- Explore Key Reports : Delve into top e-commerce reports in GA4.
- Monetization Insights : Understand monetization and e-commerce tracking.
- Analyze Campaigns : Look at product performance and analyze ad campaigns.
- Filter Reports : Segment reports by specific campaigns for detailed insights.
- Tech & Geo Reports : Identify potential issues in your e-commerce store.
Lesson 13: Important Google Analytics 4 Settings
In this video, we explore the full potential of Google Analytics 4 with these 8 crucial settings!
- Important Settings : Optimize GA4 with key settings.
- Set Up Referral Exclusions : Add exclusions like Shop.app, PayPal, Stripe.
- Domain & Session Settings : Adjust for accurate data collection.
- Enable Google Signals : Link GA4 with Google Ads & Search Console for enhanced data insights.
Meet Your Instructor: Erman Küplü
👋 Meet Erman, a seasoned SEO expert with over 15 years of experience. As a co-founder of Solverhood and co-creator of Analyzify, he has been instrumental in shaping their success.
🚀 Erman's vast knowledge and expertise have helped to educate and empower thousands of students through tutoring in Analyzify courses.
🌎 He has had a strong interest in the internet since a young age. During his first years at university, he realized he could turn his passion into a career.
💪 While he initially struggled with clients, finances, and deadlines, collaborating with his most trusted companion in life took his business experience to a whole new level.
💼 After several successful entrepreneurial ventures, Erman and his partner Ali founded Digibase, an Istanbul-based digital marketing agency. For the past few years, they've worked with clients from all over the world, getting exceptional outcomes and building long-term partnerships. In 2016, Ali came up with a new business idea called Selfinvest. This was a turning point for Erman.
🌟 Erman found more freedom to follow his passion and make a positive difference in people's lives when he took over the digital marketing and technical aspects of Selfinvest's main product, Business for Freedom. Selfinvest transformed the lives of its participants by sharing freedom, love, and knowledge. It also changed Erman's life in a profound way.
🌐 Today, Erman collaborates with entrepreneurs from all over the world through Solverhood to provide customer experiences that are truly unique and go above and beyond what they expect. He creates carefully designed service packages that solve challenging business issues and take his clients' online businesses to new heights.
🔍 Erman is committed to sharing his knowledge and skills in the "Free Google Analytics 4 Course." With his guidance, you'll learn useful tips, tricks, and ideas for setting up your GA4, making your Google Ads campaigns work better, and getting outstanding results.
🔓Get ready to learn a lot with Erman, and your advertising will reach its full potential. With Erman by your side, you'll be well-equipped to confidently navigate the ever-changing landscape of digital marketing. Welcome on board!
In a nutshell, Erman is an experienced professional in search engine marketing and a dedicated educator. He has shared his knowledge globally, including through the European Union's Erasmus+ Program. Erman's notable involvement includes providing data analytics and digital marketing training to film and music festivals in Europe, such as the Zurich Film Festival, empowering individuals in the entertainment industry. His love for education knows no borders, and he continues to educate and inspire individuals from diverse backgrounds.
💭 We'd love to get your feedback! Feel free to share your thoughts and video suggestions in the YouTube comments section, using the hashtag #suggestion.
