To get started and utilize Google Analytics 4 in the best way possible, you should create your account and properties first.

Create Google Analytics 4 Account

First, you need to set up an Analytics account, unless you already have one. You can go to this link to create an account. Here are the steps:

Step 1

Account Setup

Fill in the account name to get started.

Step 2

Choose Your Property Name, Time Zone & Currency

You need to decide on the data sharing options at this point. It’s important to note that checking the boxes for "Demographics" and "Interest Reports" can provide valuable information here. Once you're done, click "Next." Then, give your property a name and choose the "Reporting Time Zone" and the "Currency." Move on to the next step by clicking the "Advanced Options” later on.

Step 3

Complete the Process

Provide details about your website and your intentions & expectations of using GA4. Accept the "Data Processing Terms" and the "Measurement Controller–Controller Data Protection Terms" as required by GDPR. Then, click “Create” to complete the process.

Create a Google Analytics 4 Property

Now, let's see how to create a GA4 property:

Create Property - GA4

Step 1

Go to Admin

Navigate to "Admin" in your GA4 account.

Step 2

Create a Property

Click on “Create Property” button.

Step 2

Property Details

Please provide your property details, including Property Name (Required), Reporting Time Zone, and Currency.

Step 4

Business Details

Select your industry category and specify your business size.

Step 5

Business Objectives

For reports that are personalized to your business, select the topics most important to you.

Step 6

Data Collection

To set up data collection for your website or app, choose from where you will be collecting data (the Web, an Android app, or an iOS app). Next, you’ll get instructions for adding a data collection tag to that source. In this scenario, we are opting for the web stream.

Step 7

Setup Data Stream

Setup your web stream by entering the Website URL and specifying the Stream Name. Now, you are all set!:)

Here's a detailed guide on how to create and adjust data streams in GA4.