Google Analytics has established its dominance in the industry with the highest market share.
Over the years, Google Analytics' free access to a huge amount of data has distinguished it from alternative tools.
While detailed information about Analytics stats and its user base is limited, we do have an estimate of the number of websites that have installed GA4 for data collection and event tracking.
In this post, you'll discover the latest Google Analytics 4 (GA4) statistics highlighting the widespread popularity and essential role of this website tracking and data collection tool.
As a leading Analytics-as-a-Service (AaaS) provider, GA4 competes on a global scale. According to a report by Statista, the AaaS industry will be worth 69 billion dollars by 2028 . This highlights the significance of analytics for content producers on the web.
Let's get started with the most recent GA4 statistics and key findings.
Highlights from GA4 Stats for 2024
📊Here are the overall Google Analytics usage stats including GA4 as of January 2024:
- Google Analytics is currently used by 44 million websites .
- ​​ Google Analytics 4 is currently used by 14.2 million websites.
- The United States has the largest number of GA4 users in the world, with an estimated 3,2 million websites. As of January 2024, approximately 23% of GA4 sites are from the U.S., which is a significant proportion.Â
- Japan ranks second in terms of GA4 usage. Recently, the other leading countries of Google Analytics 4 are United Kingdom, Russia and Brazil.
GA4's Top Countries with Most Websites
📈 In the digital world, Google Analytics 4 is widely used, and the United States leads with around 23% of all GA4 users worldwide.
Here are the top five countries in order of how many GA4 users they have:
- The US has 3,255,362 GA4 users.
- Japan has 384,181 GA4 users.
- The UK has 358,348 GA4 users.
- Russia has 272,699 GA4 users.
- Brazil has 214,163 GA4 users.
The United Kingdom, Brazil, India, Canada, Germany, the Netherlands, and France are among the top ten countries using GA4 for data collection.
Top Companies Using GA4 in 2024
Since the deprecation of Universal Analytics (UA), a lot of companies are now using Google Analytics 4 to monitor their websites' performance.
Google Analytics is used by a lot of well-known brands, like Twitter, Uber, and Netflix. Some of the most famous sites that use GA4 are Nike, Notion, Twitter, Opera, cPanel, Cisco, Slack, WordPress, Figma, Pearson, Shein, and AliExpress.
For those seeking insights into the usage of Shopify and WordPress :
- There are almost 520,000 GA4 websites using Shopify.
- WordPress is used by over 2 million GA4 websites.
Competitors of Google Analytics vs. GA4
Google Analytics continues to hold the greatest market share in the web analytics sector. In addition to Baidu Analytics and Yandex Metrica, Hotjar is another popular alternative in this market.
Even though there are a number of other options, GA4 also continues to dominate since it is a free and easily accessible platform for companies of all sizes.
GA4 Usage Rates of Highest-Traffic Websites
GA4 usage rates of the top websites are as follows:
- 43.35% of the highest-ranking 10,000 websites use GA4.
- 42.23% of the top 100,000 most-visited websites use GA4.
- 33.65% of the top million websites by traffic implement GA4.
To sum up, GA4 is the latest version of Google Analytics currently available. GA4 is already used by over 14 million websites, primarily in the marketing industry.
Please spend some time reviewing these statistics and data. As a free platform with many benefits, you only need to invest your time to learn how to use GA4 and track your website data.
Start using GA4 in 2024.👇
