The Best GA4 Courses for 2025

Google Analytics 4 has become an absolute must-have for marketers tracking online activity and unlocking valuable insights for their online businesses. It's currently available for free.

Continuously, new features are being added to enhance the capabilities of GA4. Whether you're new to Google Analytics or an experienced analyst, there's always something new to learn.

If you're feeling overwhelmed by GA4 and in need of practical resources to navigate this new analytics system, don't worry, you're not alone! Many digital marketers are finding the migration from UA to GA4 a bit challenging due to the differences between the two. But fear not, there's plenty of support available.

In this article, we’ve put up a list of the best GA4 courses to help you master Google Analytics 4.

Here's a shortcut to the full list of GA4 courses we have compiled in this documentation. You'll find more detailed information and corresponding links below.

Free GA4 Courses

Let's start with the best free GA4 courses available. These courses offer exceptional content without any financial investment. So, if you're eager to delve into GA4 and gain expertise without spending a penny, these free courses can be a good starting point.

GA4 Training [ga4.com]

You can begin your journey with GA4 by watching this 13 video series course on ga4.com . If you want to take your analyses to the next level, this course can help. It has detailed video explanations and answers to problems you might have along the way.

💰 Cost: Free

📄 Certification: No

Free GA4 Course by ga4.com

In this course, you'll learn essential topics and practical tips to enhance your digital marketing skills.

Course Content Overview:

1. SEO, Conversions, and Email Campaigns
2. • Understand GA4 SEO reports.
   • Learn to track different types of conversions.
   • Improve email campaign performance within GA4.
3. Google Ads and E-commerce Performance
4. • Access and adjust PPC reports.
   • Analyze 'Add to Cart' event.
   • Understand e-commerce sales reports.
5. Detailed Product Analysis and Transitioning Tips
6. • Focus on product and category analysis for better advertising strategies.
   • Learn the transition process from Universal Analytics to GA4, including shifting audiences and goals.
7. Advanced Reporting and Analysis
8. • Explore using Google Ads audiences and segments in GA4.
   • Delve into standard Google Ads reports for effective campaign management.
   • Discover how to find and use e-commerce reports for detailed tracking.
9. Essential GA4 Settings
10. • Learn about critical GA4 settings you need to know.
    • Get the knowledge to fully utilize GA4 for your business analytics needs.

Google Analytics Certification [Google Skillshop]

This is Google's official online course, suitable for professionals of all levels, whether you're a beginner or an expert. It teaches you how to set up a Google Analytics 4 property and use various reporting tools and features.

Once you finish the course, which usually takes around 4-5 hours, you can obtain a certification. To learn more and access the course, here is the link: Google Analytics Certification.

💰 Cost: Free

📄 Certification: Yes

Google Analytics Certification by Google Skillshop

Course Content Overview:

1. Introduction to Google Analytics 4
2. • Ideal for beginners, a solid starting point for using GA4.
   • Explore setting up and structuring GA4 properties.
   • Maximize the use of various reporting tools and features.
3. Customizing Google Analytics for Your Business
4. • Discover how to tailor Google Analytics specifically for your business needs and objectives.
   • In just over an hour, gain the skills to adapt Google Analytics to meet your unique requirements.
5. Measuring Marketing Effectiveness with GA4
6. • Focus on effectively measuring your marketing efforts using GA4.
   • Learn how to track and analyze marketing campaigns for improved results in a concise session.
7. Advanced Insights from Your GA4 Data
8. • Dive deeper into your Google Analytics 4 data.
   • Find more advanced insights to inform your business and marketing strategies effectively.

Shopify GA4 Crash Course [Analyzify]

If you have connected Shopify with GA4 but need help in configuring essential settings, Analyzify has an extensive YouTube video series. This mini GA4 Course offers you a step-by-step guide. You'll start with Shopify GA4 integration, touch on the entire UA to GA4 migration process, and wrap up with GA4 settings and reports.

This GA4 course is available for free on both LinkedIn and YouTube as a 6-video series. To watch the YouTube tutorials on GA4, visit the following link: Shopify GA4 Crash Course .

💰 Cost: Free

📄 Certification: No

GA4 Course for Shopify Merchants

Course Content Overview:

1. Shopify & GA4 Introduction

• • Learn how to setup GA4 on Shopify.
  • Understand the importance of GA4 for Shopify analytics.

2. GA4 Ecommerce Tracking Setup

• • Implement GA4 ecommerce tracking on your Shopify store.
  • Discover and monitor crucial ecommerce metrics.

3. Analyzify's Solutions for Google Analytics

• • Discover a user-friendly approach to setting up GA4 on Shopify using Analyzify.
  • Achieve complete ecommerce integration in just five minutes.

4. The Switch to GA4 from UA

• • Essential guidance for those migrating from Universal Analytics to GA4.
  • Cover the migration of UA audiences, goals, and other elements.

5. Fix GA4 Integration Problems

• • Troubleshoot your GA4 setup and learn how to fix analytics problems.
  • Ensure accurate analytics tracking by resolving encountered issues.

6. Master Key GA4 Settings

• • Dive into GA4's important settings for fine-tuning your setup.
  • Gain insights into critical configuration steps for improved analytical insights.

7. Discover GA4 Ecommerce Reports

• • Learn to utilize the best ecommerce reports in GA4.
  • Interpret ecommerce data to analyze website performance using these reports.

Google Analytics 4 for Beginners Course [MeasureSchool]

GA4 beginners course by MeasureSchool covers the basics of GA4 and highlights its significance for professionals. It consists of a 5-video series that guides you through setting up Google Analytics 4 for the first time and teaches you how to create GA4 events using Google Tag Manager.

💰 Cost: Free

📄 Certification: No

Google Analytics 4 for Beginners Course [MeasureSchool]

Course Content Overview:

1. GA4 Overview, Setup and Importance
2. • Understand how GA4 affects digital marketing.
   • Discover the advanced features of GA4, including cross-device tracking.
   • Create a new property in GA4, and setup tracking code.
   • Differentiate between GA4 and Universal Analytics.
3. Create GA4 Events with GTM
4. • Learn how to create GA4 events using Google Tag Manager (GTM).
   • Set up triggers and tags to track user interactions like button clicks and form submissions.
5. Standard Reports in GA4
6. • Explore the standard reports within GA4 such as user acquisition, and conversions.
7. Use GA4 Explorations
8. • Utilize the Exploration feature in GA4 for comprehensive analysis.
   • Learn how to use of free-form exploration.
   • Create custom reports, and build funnels to identify conversion process.

Paid GA4 Courses

While free courses provide a great starting point, investing in a paid GA4 course offers several advantages. With paid courses, you gain access to comprehensive and specialized content, expert guidance from professionals. Now, let's review a few paid GA4 courses.

Google Analytics 4 Course [Analytics Mania]

Julius Fedorovicius provides a paid 14-hour GA4 course , guiding you through planning your setup, configuring it, creating reports, and extracting valuable insights from your data.

💰 Cost: $499

📄 Certification: Yes

Google Analytics 4 Course by Analytics Mania

Google Analytics 4 Course 2.0 is designed to deliver a complete analytics mastery program.

Led by one of the world's top GA practitioners, it helps you transform complex GA4 concepts into practical, actionable knowledge.

Starting with strategic planning and implementation, you'll learn how to build meaningful measurement frameworks that align with business objectives.

Then, you will explore advanced configuration, detailed reporting techniques, and practical analysis methodologies.

It will help you ensure you not only collect data but also extract valuable insights that drive business decisions.

Here's a detailed breakdown of what you'll master throughout the course:

1. Strategic Analytics Planning

• • Master the methodology for identifying business goals and objectives
  • Develop comprehensive KPI frameworks
  • Create structured measurement plans
  • Learn effective tracking prioritization
  • Avoid common implementation pitfalls

2. Foundation Setup & Interface Mastery

• • Navigate GA4's interface and admin panel architecture
  • Follow comprehensive 50+ point GA4 setup checklist
  • Master property and data stream configurations
  • Implement GA4 across websites and mobile apps
  • Validate and test implementations effectively

3. Advanced Event Configuration

• • Develop structured tag implementation plans
  • Master event tracking for web and mobile platforms
  • Configure purchase tracking and key event modeling
  • Understand event parameters vs. custom dimensions
  • Implement strategic event naming conventions

4. Extended Configuration & Integration

• • Set up user-scoped custom dimensions and User ID
  • Configure custom and calculated metrics
  • Master audience definitions
  • Implement integrations with Google Ads, BigQuery, and Search Console
  • Understand GA4's scope mechanics

5. Privacy & Compliance Framework

• • Implement GA4 privacy controls
  • Master consent management
  • Configure and implement consent mode
  • Ensure compliant data collection practices

6. Standard Reporting

• • Master key reporting sections like acquisition analysis, engagement metrics, monetization, and other reports
  • Navigate dimension and metric relationships
  • Interpret standard report insights

7. Custom Reporting & Explorations

• • Build sophisticated custom reports tailored to your needs
  • Master exploration techniques like segment creation, path analysis etc.
  • Implement effective report comparisons

8. Campaign Analysis & Attribution

• • Implement UTM tracking frameworks
  • Master campaign naming conventions
  • Analyze multi-channel traffic sources
  • Understand attribution modeling
  • Interpret advertising performance

9. Conversion Funnel Optimization

• • Master funnel tracking methodology
  • Plan effective funnel implementations
  • Configure funnel tracking setup
  • Analyze dropout points
  • Optimize conversion paths

10. Data Quality & Accuracy

• • Understand cardinality impacts
  • Master reporting identity concepts
  • Navigate estimation methodologies
  • Ensure data reliability

11. Applied Analytics & Insights

• • Identify revenue opportunities
  • Analyze ecommerce performance
  • Master data-driven decision making
  • Transform analytics into actionable insights

12. Bonus

• • Free rollup properties
  • Data import to Google Analytics, and more

Click here to watch a sample lesson from Google Analytics 4 Course 2.0 by Analytics Mania.

Master Google Analytics 4 [CXL]

CXL provides a GA4 courses by multiple instructors , designed to help you get started with GA4. You'll receive approximately 25+ hours, 6 Courses, 100+ Lessons.

It not only covers the basics but also explores new features that are now available to all users for the first time ever. These include BigQuery/raw data integrations, funnels, pathing reports, and more.

💰 Cost: €1388.15 Annually

📄 Certification: Yes

Master Google Analytics 4 [CXL]

Course Content Overview:

1. Create Custom GA4 Dashboards
2. • Navigate GA4 with confidence.
   • Create dashboards for easy insights extraction.
3. Generate Insightful Reports
4. • Create reports for informed decisions.
   • Analyze data for enhanced engagement and conversions.
5. Master Tracking and Attribution in GA4
6. • Apply essential knowledge to create value.
   • Show expertise in impacting the team and clients.
   • Certifications and final exams for each class.

Find out what's in your training course:

#1: Preparing for GA4 Implementation

• 2h 21min | 7 lessons | 10 resources
• Instructor: Cory Watson

#2: GA4 for Beginners

• 5h 4min | 38 lessons | 10 resources
• Instructor: Fred Pike

#3: GA4 Intermediate

• 5h | 31 lessons | 30 resources
• Instructor: Fred Pike

#4: Google Tag Manager

• 8h 43min | 22 lessons | 40 resources
• Instructor: Chris Mercer

#5: GA4 Audit

• 5h 35min | 23 lessons | 5 resources
• Instructor: Neal Cole

#6: Special Topics

• 4h 4min | 6 lessons | 3 resources
• Instructor: Cory Watson

Google Analytics 4 for Beginners [CXL]

Instructor: Fred Pike, Managing Director/COO @ Northwoods Software

Length: 5 hours 4 minutes

Includes: English subtitles, Certificate

This course is designed to help you master Google Analytics 4 (GA4) in just five hours. Whether you're a marketing professional, PPC specialist, or transitioning from Universal Analytics, you'll find practical insights to improve your website’s performance.

Google Analytics 4 for Beginners [CXL]

You’ll learn how to track and enhance key metrics like acquisition, engagement, and e-commerce, with a focus on making GA4 work for your specific business needs. The course also covers e-commerce tracking and how to navigate GA4’s new interface, ensuring you can confidently use the platform to make informed decisions.

Why Enroll?

• For Marketers: Improve reporting on site behavior and campaign performance.
• For PPC Specialists: Ensure campaigns are accurately tracked and optimized.
• For Universal Analytics Users: Transition smoothly to GA4 and get ahead of the curve.

By the end of the course, you'll be able to use GA4 data to answer critical business questions, understand key metrics, and create customized reports that reflect your goals. This is your opportunity to get ahead with Google Analytics 4 and make data-driven decisions that drive your business forward.

Google Analytics 4 Intermediate [CXL]

Instructor: Fred Pike, Managing Director/COO @ Northwoods Software

Length: 5 hours

Includes: English subtitles, Certificate

Take your Google Analytics 4 (GA4) skills to the next level with this intermediate Analytics course . In just five hours, you'll learn how to set up a GA4 property from scratch, master Google Tag, and ensure your data collection is accurate and reliable.

Google Analytics 4 Intermediate [CXL]

What You’ll Learn:

• Setup and Customization: Create a new GA4 property, customize your interface, and streamline your data reporting process.
• Debugging and Troubleshooting: Identify and fix data errors, ensuring your reports are accurate and actionable.
• Advanced Features: Dive into e-commerce analysis, cross-domain tracking, and using Chrome extensions to manage events with gTag.

If you've completed the GA4 for Beginners course, you're ready for this next step. Fred Pike, a seasoned GA4 expert, will guide you through advanced techniques to optimize your GA4 setup and deliver more valuable insights.

Is This Course for You?

• You want to fully transition to GA4 as your main analytics platform.
• You’re looking to customize your GA4 reports to provide more relevant insights.
• You need to troubleshoot and resolve data issues effectively.

By the end of this course, you’ll have the expertise to make GA4 work for your business, providing accurate data and actionable insights.

Google Analytics 4 for eCommerce Online Course [Kate Collinson]

The course consists of 5+ hours of on-demand videos and is suitable for beginners to advanced levels. In this GA4 for eCommerce course by Kate Collinson , you will learn how to set up, customize, and extract valuable insights from your data. Additionally, you will gain access to their updated Google Looker Studio dashboards, updated for this GA4 training.

💰 Cost: $875

📄 Certification: No

GA4 for eCommerce Course

Course Content Overview:

1. Introduction & Features in GA4
2. • Introduction to analytics and the significance of GA4 in eCommerce.
   • Explore GA4's new features, including enhanced user ID tracking, and key metrics.
3. GA4 Setup and Settings
4. • Learn critical settings in GA4, store integration and customization.
   • Explore enhanced ecommerce features in GA4.
   • Connect GA4 with GTM for seamless integration.
5. Advanced Reporting in GA4
6. • Understand standard GA4 reports, such as user acquisition, engagement, and monetization.
   • Delve into exploration reports for detailed reporting, covering segmentation, checkout steps and funnel exploration.
7. Attribution and Custom Configurations
8. • Explore advanced topics like advertising, attribution modeling, and custom events in GA4.
   • Learn cross-channel attribution, and connecting GA4 with BigQuery for deeper insights.
9. Data Backup:
10. • Understand how to back up UA data and compare it against GA4 data.
    • Learn practical application of GA4 for ecommerce, metrics, avoid common mistakes, and draw actionable insights for eCommerce businesses.

GA4 Complete Course [LovesData]

This GA4 course by LovesData covers both the fundamentals and more advanced practices of setting up and configuring Google Analytics. It consists of 7 modules. If you're interested in a more accelerated option, they also offer a mini course.

💰 Cost: $225

📄 Certification: Yes

Course Content Overview:

1. GA4 Fundamentals & Standard Reports

• • Understand GA metrics and apply measurement plans.
  • Major GA4 differences from Universal Analytics.
  • Analyze audience, conversions, marketing channels, and engagement data.

2. Ad Campaigns & Conversions

• • Link Google Ads with GA4 and get tips for marketing activity tracking.
  • Learn to analyze organic and paid campaign performance.
  • Configure ecommerce tracking.

3. Exploration & Custom Reports

• • Create exploration reports, custom audiences, dimensions, and metrics.
  • Use different forms of explorations such as free-form, funnel, and path.
  • Customize standard reports and dashboards.

4. Advanced Settings

• • Learn to use DebugView, apply data filters, and understand models.
  • Implement Google Tag Manager.
  • Understand cross-device user tracking.

GA4 Certification Opportunities

Certification is often at the top of people's lists when they are looking for online courses to help them move up in their careers. To sum up, these are the courses that give you a GA4 certificate when you complete it:

• GA4 Training by Google Skillshop
• Google Analytics 4 Courses by CXL
• GA4 Complete Course by Benjamin Mangold (LovesData)
• GA4 Course by Julius Fedorovicius (Analytics Mania)

Wrap Up

We know that learning GA4 and its extensive new features can be challenging. As a marketer or advertiser, you know the importance of accessing accurate campaign data to monitor performance, create insightful reports, and make adjustments for better ROI. That's why gaining confidence in using GA4 is crucial.

Each of these courses provides valuable insights helping you master GA4 and its features. Therefore, take your time to explore their content and pick the GA4 course that best suits your learning goals and preferences.