In Google Analytics 4, traffic acquisition reports can help you identify the channels through which your customers are coming. It allows you to focus your advertising efforts on channels that generate greater revenue.
But what if you want to see the keywords that users searched to find your website? Well, you've come to the right place.
If you haven't connected your Google Ads account with Google Analytics 4, it is necessary to do so. Please refer to this article for instructions.
In this article, we will deep dive into the process of discovering the keywords used in Google Analytics 4.
Navigate to analytics.google.com/
In the left-hand menu, select "Reports" and then click on "Overview" under the Acquisition.
Click "View Google Ads campaigns."
To view the keywords you are bidding on in Google Ads, change the dimension to "Session Google Ads Keyword Text." This will show you the keywords associated with each campaign.
Scroll through the table to analyze various metrics.
For a more in-depth analysis, you have the option to include an additional dimension in the report.
Simply click on the "+" sign, and you will be presented with a list of dimensions that can be added to the report.
For instance, selecting "Session Acquisition" and adding "Ad Group Name" can provide additional insights into your campaign's performance.
You can now gain valuable insights into the specific keywords that are driving traffic to your site! With this information, you can make data-driven decisions to optimize your website, adjust your marketing strategies, and effectively target your audience.
