As of November 2023, you are able to have scheduled reports sent directly to your email at a predetermined interval. You can choose to send the email on a quarterly, monthly, weekly, or even daily basis.

The scheduled reports feature allows admins to schedule standard and custom reports to be sent via email periodically.

GA4 Schedule Email Reports

Teams can monitor performance without manually generating reports. You can set up to 50 standard and custom reports to be emailed on a regular basis.

On the other hand, it is essential to keep in mind that Realtime and Advertising reports do NOT support this feature.

The emailed report contains data for the specified date range, as well as any filters or comparisons that were applied to the report when the email was initially scheduled.

How to Schedule a Report in GA4

Step 1

Access the report

Open the report you want to share.

Step 2

Click share sign

Click "Share this report" on the top right of the report.

Step 3

Select Schedule email

If this option is not visible, you may not have the necessary administrative permissions or the report contains no data.

Step 4

Enter email adresses

Complete the email details here. Enter email addresses, report name and description. We suggest you to review the table below.

Step 5

Customize your report

Scroll down and fill in other detail: 👉 Choose when you want to send the first email. The date you choose must be between tomorrow and one year from today. 👉 Choose how frequently you want to send the email.👉 Select how long the report will be active for, between 1 to 12 months.👉 Choose the file format for the emailed report, , either PDF or CSV.👉Choose the language of the report when it's emailed.

Step 6

Save

Save changes.

According to Google's documentation , the following table will assist you in filling out the fields to schedule the emailed report:

Field	Description
Report name	Enter the name of the emailed report. The report name appears in the scheduled email subject line, which has the format "GA4 Scheduled Email: report name ".
Description	Enter an internal description for the scheduled report for other users. This is optional, but useful.
Recipient list	You can add up to 50 email addresses to receive the scheduled reports. Users who have multiple email addresses linked to their Analytics account will receive the report at their Gmail address.
Date	Select the date on which you want to send the first email. Reports scheduled for the beginning of the month may be missing data for the previous month's last three days. Consider scheduling reports for the fourth day of the month so that all late visits are included.
Frequency	Decide whether the report should be sent daily, weekly, monthly, or quarterly.
Active for	Choose the duration of the report, which can be up to 12 months.
Report format	Select between PDF and CSV formats.
Language	Choose the language of the report.

How to View Scheduled Emails in GA4?

You can find a list of scheduled reports as well as their frequency, format, and status. You can also edit, analyze, and delete these reports. To access this list,

Go to Admin > Property > Scheduled emails .

Manage Scheduled Reports in GA4

📌 On the scheduled dates, recipients will receive an email. Email recipients can unsubscribe by clicking Unsubscribe in the email. When a user unsubscribes from an email to which they are subscribed, the user is not removed from the recipient list in Admin. If the user wishes to receive emails after opting out of one, the report must be rescheduled and the user added to the new scheduled report.

To edit a scheduled report, go to More > Edit next to the report. Revise the report and the scheduling details.

Edit Scheduled Emails

Statuses of Scheduled Reports

Each scheduled report will have a status that indicates its current state:

Active: The report is currently being sent as planned.
Scheduled: The report has been created and will be released on the selected date.
Expired: The active period for the report has ended.
No recipient: There are no valid email recipients.
Report removed: The related report has been cancelled.
Report invalid: Problems with custom dimensions, metrics, or channel groupings.
Creator invalid: The creator of the report has lost access to the property.