Proper configuration of settings like referral exclusions, domain settings, and session adjustments helps in filtering out irrelevant data and focusing on meaningful insights. These settings are fundamental in shaping a reliable and actionable analytic
Learning Objectives:
In this video, we explore the full potential of Google Analytics 4 with these 8 crucial settings! Whether you're adding referral exclusions such as Shop.app, PayPal, and Stripe, configuring domain settings, adjusting session timeout and other session-specific settings, or enabling Google Signals to link with Google Ads & Search Console, we've got you covered.
By the end of this video, you will be able to:
- Implement Essential GA4 Settings : Optimize GA4 with 8 essential settings that are crucial for accurate data analysis.
- Set Up Referral Exclusions : Learn how to add referral exclusions like Shop.app, PayPal, and Stripe to improve data accuracy.
- Configure Domain Settings : Understand how to make appropriate domain settings in GA4 for your e-commerce store.
- Adjust Session Settings : Modify session timeout and other related settings.
- Enable Google Signals : Discover how to activate Google Signals for enhanced tracking and reporting.
- Integrate with Google Ads & Search Console : Learn the process of integrating GA4 with Google Ads and Google Search Console.
- Manage UTM Settings : Understand the importance of UTM settings and how to configure them.
- Optimize User Interaction Tracking : Find out how to disable form interaction tracking if needed.
- Filter Internal Traffic : Learn how to filter out internal traffic for more accurate reporting.
Useful Resources
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👈 Previous Lesson: E-commerce Reports
📚 The following tutorials might be helpful to grasp these concepts: