Google has replaced Universal Analytics with Google Analytics 4 (GA4) and made some significant changes and updates.
As UA is being phased out, migrating to GA4 ensures continuity in data tracking and analysis, enabling you to maintain and enhance your analytics strategy without interruption. This transition is not just an update; it's a necessary step.
Learning Objectives:
In this video, you'll learn how to migrate your audiences from Universal Analytics to GA4 and seamlessly import UA Goals, setting them as conversions in Google Analytics 4. By the end of this tutorial, you will be able to:
- Migrate UA Audiences : Understand how to transfer your audience data from UA to GA4.
- Import Goals as Conversions : Learn how to set up your existing UA goals as conversions in GA4.
- Follow a Migration Checklist : Get familiar with a comprehensive checklist to ensure a smooth transition to GA4.
- Ensure Accurate Conversion Tracking : Know how to verify and maintain the accuracy of your Google Ads conversion settings during the migration.
Useful Resources
Join our free GA4 course and never miss an update! This lesson is just one part of our full GA4 Training at GA4.com. Sign up today and start learning!
👉 Next Lesson: Audiences & Segments
👈 Previous Lesson: PPC Landing Page Analysis
Discover how to Migrate Audiences from UA to GA4 with a step-by-step guide.
