Google Ads - PPC Reports in GA4 are tools that provide detailed information about the performance of your pay-per-click (PPC) advertising campaigns run through Google Ads. These reports contain critical information such as click-through rates, conversion rates, and the overall success of your ads.
These reports help you understand which campaigns and keywords are the most effective, allowing you to optimize your ad spend for a higher ROI. GA4 provides a comprehensive view of your Google Ads campaigns in conjunction with other website data, giving you a complete picture.
Learning Objectives:
In this tutorial, we will cover the Google Ads - PPC Reports within Google Analytics 4 (GA4). By the end of this session, you will be able to:
- Access Key Google Ads Reports : Understand how to find Google Ads reports in GA4.
- Gain Campaign-Level Insights : Dive into the details of campaign-level reports and learn what they reveal about your Google Ads campaigns.
- Customize Reports : Discover how to modify these GA4 & Ads reports to focus on the data that matters most to your business.
If you're looking to better understand your Google Ads campaigns, then this video is for you.
Useful Resources
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📚 Explore our guide on optimizing and creating PPC Ads Reports in Google Analytics 4 , where we delve into seven specific reports, each offering unique insights and data to enhance your paid search campaigns effectively.
We also recommend reading our related guides to learn more:
- How to Link GA4 with Google Ads?
- How to import conversions in GA4 to Google Ads
- PPC Landing Page Analysis
- Standard Google Ads Reports
