Google Optimize allows you to analyze the experience, likes, and user habits of your visitors with the A/B test it provides. Thanks to these tests, you can identify the strengths and weaknesses of your site which lets you perform improvement studies to increase your hits.

How to Integrate Google Optimize & Google Analytics 4?

Follow the steps below to integrate Google Analytics 4 & Google Optimize easily:

Step 1

Navigate to your account

Go to your account on Google Optimize and click Settings on your panel.

Step 2

Container settings

Choose 'Google Analytics'.

Step 3

Edit link to property

Change the Google Analytics Property from the dropdown menu.

Step 4

Choose the GA4 property

Select the GA4 property and then click 'Save'. Congratulations! You have successfully linked your GA4 property to your Google Optimize.

Google Optimize Experiment Reports & Dimensions in GA4

Google Optimize & GA4 integration allows data sharing in both directions. You can see the GA4 data in Google Optimize while running experiments. On the other hand, when you create & launch a new experiment, Google Optimize already sends events to GA4 about the experiment so that you can create custom reports.

There are no default & pre-built reports in GA4 but you can create them using the Explore section in GA4 by applying:

Event name: experiment_impression

Parameters: Experiment ID - Variant ID

To be able to view this data in the reports; you will need to create custom dimensions.